Benthel Resort Hotel Corp. is a Filipino owned company which owns, operates, and markets its two resort-hotel destinations in Cebu, Philippines - Cordova Reef Village Resort and Island and Sun Beach Resort. The market niche that the company was created for is that exclusive segment of travelers who recognize quality and require luxurious accomodations in a tranquil, natural environment. In its desire to provide the ultimate guest experience, the company continuously upgrades and introduces new facilities, which have been meticulously designed, as they are integral components of the overall development plan. Individually, Benthel Resort Hotel properties are unique on their own. However, both hotels evidently share a distinct character that is expressed through its special attention to quality, excellent food and wine, elegant and luxurious accommodations, personalized service, preservation of the natural environment, and an atmosphere of absolute privacy and exclusivity. The management team of the hotel is a collaboration of minds of professional individuals who come from highly esteemed hotel and resort establishments which have put the Philippines back in the world map of tourism. It is only inevitable therefore, that the bringing together of these competent individuals guarantee excellence in service and hotel operational standards. Marketing efforts are primarily geared towards the individual travelers from three major areas -- Domestic & Regional, Western, European and Asian. Facilitating this objective is the company's affiliation with select Travel Professionals and membership in major Travel and Tourism Organizations both in the local and international front.