The Hotel, Resort & Restaurant Association of Cebu (HRRAC) is a non-profit, non-government organization of the Hospitality Industry (Rooms & Food and Beverage) that have bonded to promote professionalism, in the hospitality industry.

HRRAC is your voice in the industry. It speaks for its members. And, since it is represented by a wide membership, it speaks with a prominent and more cohesive voice to influence public/industry opinion and/or government legislation that may have a bearing in the industry's interests. 

WHAT DO WE DO

    1. We promote professionalism in the hospitality industry.

    2. We serve as center for learning and upgrading the industry's services

• We provide programs for members (seminars/workshops/exhibits/other opportunities)
• We initiate events that will highlight the services and enhance training, such as
  • Cebu Goes Culinary - Food and Beverage Event highlighting competitions, exhibitions and demonstrations of the different chefs of the Visayas and Mindanao areas.
  • Annual Food Festival - Project of HRRAC wherein Member Properties of HRRAC would prepare and present "Five Star Cuisine at No Star Prices".

    3. We serve as center for marketing and promoting Cebu as a tourism destination.

• We participate and support marketing blitzes/marketing programs that are aimed in promoting Cebu
• We design programs that will enhance the saleability of Cebu
• We promote programs that will protect the industry's concerns

    4. We provide equal opportunity for smaller properties to be present in the Airport through   the Airport Counter

    5. We voice the concerns of the members to legislative bodies(lobby)

    6. We establish strategic alliances with the government, industry partners and suppliers

    7. We coordinate with members on all industry concerns